Sales & Marketing Director - Luxury BC Winery

Location: Vancouver
Posting Date: October 23, 2024
Job Order ID: 1006188
Consultant: Jaime Burke
Industry: Beverage Alcohol

Our client is an iconic new BC winery based in Southern Okanagan and they are currently seeking an experienced Director of Sales & Marketing to join their growing team. This full-time, salaried position will be based in the South Okanagan or the Lower Mainland/Vancouver (with travel to the winery as required).

Reporting to the General Manager, the Director of Sales & Marketing strategically and proactively, leads the Sales & Marketing function responsible for creating and sharing winery with the world. Working collaboratively with other departments, the Director of Sales & Marketing is accountable for branding; consumer, customer and public relations; marketing programs and initiatives and advertising campaigns with full responsibilities over the marketing budget, information and metrics, people (employee and service providers), and tools and resources (website, social media, advertising) who drives packaging, positioning, partnerships, content distribution, customer experience, etc. in alignment with and with the goal of achieving the long term vision and strategic plan. This position is also accountable, in collaboration with the sales team, for executing sales objectives for all sales channels inside and outside of the winery (D2C, agency sales, wine clubs, online, licensees, retail).

The essential functions for the role include the following:

Develop route-to-market partnership plan to increase distribution and grow volume across different regions in Canada (BC, AB, ONT, QB)
Build & manage agency relationships
Lead sales team in BC
Manages export sales
Oversee marketing strategy development & branding
Oversee D2C sales (wine club & e-commerce)
Oversee events & programs to showcase the Estate and its products
Monitor competitive landscape and market trends locally and internationally ensuring PCE is positioned at the forefront
Oversee annual advertising and promotions schedule and plan; optimizes digital and traditional marketing efforts
Manages PR agency to obtains media coverage on behalf of PCE
Network with trade, media and consumer influencers

Key Qualifications:

Bachelor’s degree in Business or Commerce, ideally focused on marketing
Minimum 10 years progressive experience in sales & marketing of luxury products
Minimum 3 years of leadership experience
Proven track record building and executing sales & marketing plans and programs
Knowledge and passion for wine with formal wine education (WSET or ISG)
Ability to seamlessly transition from strategic development to tactical execution
Demonstrated ability to leverage data and information to inform decision making
Impeccable verbal and written communication skills
Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through

Apply for this job