Bruce MacDonald - Western Canada

bruce macdonald

As our Managing Partner, Bruce has been working within the consumer products industry for the last 25 years. He spent 13 years working on the client side with Wrigley's and Abbott Laboratories in positions including Sales, Key Account Management, Trade/Customer Marketing, Category Management, Brand Management and National Sales leadership for Canada. In 1998, he returned to Vancouver and began working in executive search with a large national search firm specializing in all positions related to the consumer product industry. In short, he's walked many a mile in your shoes.

An alumnus of the University of Alberta, Bruce has an in-depth understanding of all positions within a company's sales, marketing and management structure. No other recruiter in Western Canada possesses this unique combination of corporate and recruiting experience.

Bruce works out of our Vancouver and Calgary offices in all areas including CPG, Beverage Alcohol, Healthcare and Industrial covering, Vancouver, Calgary, Edmonton and Man/Sask markets. In addition, he provides the leadership, expertise and vision for the firm's efforts across Western Canada.

Bruce can be reached by email at

While Bruce's career background is deeply rooted in consumer packaged goods, his 15 years in executive search has provided him the exposure, flexibility and experience of working on a variety of positions across numerous fields including:


  • Consumer Packaged Goods
  • Food Service
  • Medical
  • Pharmaceutical
  • Industrial
  • Beverage Alcohol
  • Manufacturing
  • Busines to Business
  • Finance
  • Retail


  • Sales Representative
  • Key Account Manager
  • Sales Management
  • All Marketing levels
  • Director Level
  • VP Level
  • Human Resources
  • Operations Management
  • All Accounting levels
  • Retail Management